I bought a copy of Average at Green Apple Books. What attracted me to it was the word “average”. I thought, What the hell? Just average? So I flipped through it, and unlike most of the magazines I’ve purchased and loved, Average wasn’t trying to sell me anything beautiful, shiny, or perfect. No perfect life, no perfect car or home and no perfect clothes to match. It was just Average. Not that I need someone to tell me it’s okay to be average, but the fact is, most of us live in the realm of average (or even below average) and live normal lives and to read about Regular Life in this humble little zine (as opposed to the Perfect and Glossy and Golden magazines and websites that I read everyday) — well, I found it refreshing and quite beautiful.
Here’s a quote from the editor, Kate Poscrass:
With so many shiny new items to own, blogs to keep up with, & new restaurants to post reviews about, what happened to savoring good old-fashioned average moments? The times of the day when you are aimlessly pushing back your cuticles, when you talk about your bunions with your friends, figuring out the average amount of time it takes you to choose what to wear in the morning, when you say “screw it” & call in a pizza for dinner. These stories & moments are fading as more & more people curate their lives into a picturesque photo op. Average is… a shiny magazine without the shine, celebrating ordinary moments & the minutia our lives are based on, without pretension & full of honesty. Average intends to bring a sort of special-ness to the banal, in hopes that we can revel in the beauty of moments that unwittingly pass by.
Well, despite all this talk about average, I really hope you have an above average day! :D
Futura Medium (OSX system fonts)