My proper introduction to Visual Supply Co. came when I visited Dynamo Donuts with Celeste. While we were standing on this street corner in the Mission, snapping photos of trees like tourists seeing trees for the first time, she asked me if I had heard of VSCO. I told her that I had… well… kinda. She said that VSCO had a cool iPhone app and then she gave me a demo. When I got home, I bought the app for 99 cents and I loved it (thanks, Celeste!). Compared to Hipstamatic and Instagram, VSCO is subtle. There are 10 filters with no borders, and no exaggerated effects. It’s elegant.
AS I did for Hipstamatic, I made a table of all of the effects available in the VSCO app — at least I tried to. The thing is, the VSCO app has a subset of features that will allow you to modify the 10 basic filters with fade, grain, contrast, temperature, fill, exposure, vignette, saturation, highlights, and crop (*). There are far too many possible combinations to show in one post, so I’ve limited myself to the 10 base filters. On a side note, the grain effect is one of my favorites because it gives an image just the right amount of noise to make it look as though it was captured on film.
Below you will find 3 sets of images that show the range of the 10 basic filters (click on the thumbnails to view larger photos). By the way, if you watch the VSCO demo video at the bottom of this post, be careful not to get hooked on the techno music. It swept me back to my ravin’ days and I must have watched it 20x straight! You’ve been warned.